3 C’s Analysis

SunBeam takes your business seriously! To help you make the most of your investment you need information. We dig in and really uncover the data that will be the basis for your plans. Full analysis of your company’s performance: financial, product/service, employees; competitive evaluation; customer review.

Vision and Brand Development

What does your company stand for? When your customers think about your brand, what is on their minds? Your company needs to be very clear on its Vision and Mission in order to develop a strong brand. Having a strong brand makes all of your communicating easier and BETTER.

Research

A full research capability is right at your fingertips. From complete competitive assessments with comparisons, positioning maps, and SWOT analysis to customer assessments that can include focus groups, one-on-one interviews to create accurate customer profiles. You will know what is important in the world around you.

3 C’s Analysis
Vision & Brand Development
Research
Implementation Plan

All of this work is not worth anything … unless you have a plan to implement it. SunBeam will work with you to ensure that your beautiful new plans are executed, impactful, timely, and on budget. This not only includes communications but real structural improvements like coaching, sales management, and process development/improvement.

Implementation Plan

Keep your team informed! It is easy to be so focused on your customers, that you forget to keep your team in the know. Consistent, ongoing communications with your employees keeps them involved, knowledgeable, and promoting your brand. Give your brand the extra fuel by creating a company of Brand Ambassadors!

Content Management
Internal Communication Strategy

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